We Started Because We Knew There Was a Better Way
Back in 2019, our founder Isla Pemberton sat in her living room with a stack of investment brochures and a growing sense of frustration. She wasn't looking for get-rich-quick schemes or complex portfolio theories. She just wanted straightforward guidance on how regular people could build financial stability without needing an economics degree.
That simple question led to Aeorilex. We're not here to sell you overnight wealth or promise guaranteed returns. We teach practical budget management and foundational investing principles that actually make sense for everyday life.
How We Actually Work
We don't pretend to have all the answers. What we do have is years of experience helping people untangle their finances and build habits that stick.
Our approach comes from watching what works in real households, not just what looks good in textbooks. When someone tells us they finally understood where their money was going each month, or that they opened their first investment account after years of putting it off—that's when we know we're doing something right.
We're based in Victoria, working with individuals across Canada who want to take control of their financial future. Our programs focus on building understanding rather than just following formulas.
What We Actually Believe
Financial education shouldn't feel like punishment. Most people avoid dealing with money stuff because they've been made to feel stupid or irresponsible. We think that's backwards.
Everyone's starting from a different place. Someone earning $40,000 has different priorities than someone earning $90,000. We meet you where you are, not where some generic plan assumes you should be.
Our Teaching Philosophy
We focus on three core areas that tend to make the biggest difference:
- Understanding where money actually goes each month, without judgment or complicated spreadsheets
- Building savings habits that work with your lifestyle, not against it
- Learning investment basics in plain language, starting with what you can realistically manage
Our courses launching in September 2025 will cover these foundations in more depth, with plenty of practical examples and adjustable pacing.
What You Won't Get From Us
We won't promise you'll retire early or double your income. We won't sell you complex strategies that require constant monitoring. And we definitely won't make you feel bad about past financial decisions.
What we will do is give you tools and knowledge that actually fit into normal life. Financial stability isn't about perfection—it's about understanding your options and making informed choices.
Who's Behind This
We're a small team based in Victoria who genuinely care about making financial education accessible and understandable.
Isla Pemberton
Started Aeorilex after spending years helping friends navigate their finances. Believes most financial advice is needlessly complicated and works to change that.
How Our Programs Work
Start With What You Know
We assess where you're at now—no judgment, just honest evaluation. This helps us point you toward the most relevant material for your situation.
Build Understanding Gradually
Our modules are designed to build on each other without overwhelming you. Learn at your own pace with examples that reflect real-world scenarios.
Practice With Guidance
You'll work through exercises based on your own finances, with support available when things don't make sense. This is where theory becomes practical skill.
Keep Learning
Financial situations change. We provide ongoing resources and updated content so you can come back when new questions arise.
Ready to Get Started?
Our next program cohort begins in September 2025. If you're tired of feeling confused about your finances and want practical guidance that actually makes sense, we'd love to work with you.
Get in Touch